Exciting new rebrand for ParkLife

Through the start of 2023 the TPS & ParkLife team have been working on an exciting rebrand of the ParkLife project, delivered on behalf of our client Thorpe Park Leeds. Having supported the original development proposals in 1999, TPS has since been retained as part of the Senior Project Team to lead on an exciting combination of sustainable travel and place making activities.

The ParkLife initiative has grown over the years to become the primary channel through which communications take place across the site. We communicate on an ongoing basis, through a variety of channels, with business occupiers, individual employees and local businesses, to develop and deliver a range of initiatives aimed at growing and sustaining a vibrant business community. The thriving community that exists is built upon the individuals, businesses, and stakeholders of Thorpe Park Leeds and it is important that the brand reflects these values and commitments. The motivation behind the brand is to deliver an environment in which everyone can achieve their full potential.

Recently, our inhouse design and communications team have been working to create a refreshed, friendly and confident brand identity to reflect this messaging through a logo redesign, a website refresh and new marketing materials.

In particular, the leaf shape incorporated into the new design symbolises ParkLife’s commitment to sustainability. The leaf design has also been designed to be a flexible graphic within our designs and layouts and you will spot the leaf shape within all of our marketing material. The brand is colourful, fun and confident with little clutter and distractions in our designs. Throughout regular on-site and digital campaigns, the ParkLife brand will be instantly recognisable for all at Thorpe Park Leeds and will be associated with being part of an exclusive, growing and connected community.

We are looking forward to the ParkLife brand continuing to develop throughout 2023 with new marketing materials, events and activities.